About us

We are the OPERATIONAL BRANDING POWERHOUSE.

THE MISSION.

Our mission is to enhance the customer and patient experience for B2C companies by aligning their business operations and brand marketing.

THE VISION

Our vision is to bring customer focused insight, influence, and sustainability to innovative brands, organizations and industry leaders, worldwide.

As we each successfully built our own business operations and branding company, there was always an important piece of the business sustainability & growth puzzle missing until…

In 2018, Bridget Joy of Designshow Marketing and Terrence Hight, Jr. of The Hight Effect discovered a common problem a majority of businesses have, no alignment between business operations and brand marketing. This problem, too big to solve alone, led the serial entrepreneurs to combine forces and create The Business and Brand.
By joining forces, the company has a focus on aligning a company’s business operations and brand marketing, The Business and Brand has quickly emerged as the leader in customer-focused strategies and developed the Operational Branding™ methodology.

25

Years of Operations & Branding Experience

+$40,000

Average Savings of Each Client

5/5

Customer rating